Elle Cecil
Pantone’s 2022 Colour of the Year has recently been announced: Pantone 17-3938, a lively blend of red and blue, also known as Very Peri. A rich purple, Very Peri’s “courageous presence encourages personal inventiveness and creativity,” according to Pantone.
“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue family, encompassing the qualities of the blues,” says Leatrice Eiseman, executive director of the Pantone Colour Institute.
“At the same time, with its violet red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”
The Pantone Colour Institute highlights the best seasonal colours, forecasts colour trends around the world, advises companies on colours best suited to products and branding, and ultimately decides on its Colour of the Year after heavy deliberations.
Requiring thorough consideration and analysis of top trends and fashions, Pantone’s expert judges have been scouring the world for 23 years to decide on the Colour of the Year. Finding beautiful colours in weird and wonderful places, Pantone influences the development of businesses, branding and products.
For more information on the Colour of the Year and the Pantone Colour Institute, visit www.pantone.com.
