Tim Idlington has progressed from mushroom farms in Parwan to television and will soon be appearing on Channel Seven’s My Kitchen Rules.
The Parwan Valley Mushrooms chief executive is a supplier to Coles, a major sponsor of the reality show, and will appear in product segments for the supermarket.
Mr Idlington hopes the national TV exposure will help boost his sales.
He says he’s enjoyed being involved in the show.
“The interaction with the contestants during the product segment seemed to work really well and the television exposure gives us the chance to work with our community.”
Coles’ fresh produce general manager, Brad Gorman, said the TV appearances were a way of celebrating “the great food grown on family farms”.
