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Down, down goes the sound

Coles Burnside has introduced a ‘Quiet Hour’ to support customers who are, or have family members, on the autism spectrum.

Every Tuesday from 10.30-11.30am has been designated ‘Quiet Hour’. Staff will aim to provide a low-sensory shopping experience by making changes within the store, such as reducing noise and distractions to help make a difference to customers who find it challenging to shop in a heightened sensory environment.

Autism Spectrum Australia (Aspect) community engagement and operations manager, Linzi Coyle, said: “People on the autism spectrum often have difficulty processing sensory information and can find sounds, light, smell, touch and taste overwhelming. For many individuals and families, a simple trip to the shops can be difficult.”

Coles accessibility sponsor, Peter Sheean, said: “We were really pleased to receive a positive response from our customers and team members, who welcomed Quiet Hour and provided feedback on social media. It’s fantastic to hear that the changes we made in-store during the trial had helped to make a real difference to our customers’ shopping experience.”

A total of 68 stores across Australia have been chosen to offer a ‘Quiet Hour’.

Dewi Sherry

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