The attractions of Melbourne’s west are under the limelight through a new tourism website for the region.
Love Westside is aimed at providing an easy to navigate website capturing the distinctive atmosphere of Melbourne’s west, showcasing places to eat and drink, things to see and do, events, and accommodation across the region.
The website was developed by Western Melbourne Tourism alongside award-winning developer ROAM and features interactive maps and curated content covering Brimbank, Hobsons Bay, Maribyrnong, Moonee Valley, Melton and Wyndham.
According to the organisation, in addition to inspiring potential visitors, the website provides the tools to plan a trip to the west with an easy to navigate map and practical advice on public transport connections – including by train, boat, bike or car.
In each of the six sub-regions, visitors can discover drinking and dining destinations, neighbourhoods, and major attractions of each area.
Western Melbourne Tourism Board chairperson Scott Chapman said Love Westside will further cement Melbourne’s west as a must-visit tourist destination, while also serving as a strong driver for the local visitor economy.
“Our region is home to a vast array of top visitor experiences, from major attractions such as the Werribee Open Range Zoo and its incredible new Elephant Trail, to Werribee Park Mansion, Scienceworks and more,” Mr Chapman said.
“Add to the mix a delicious array of multicultural cuisines, vibrant neighbourhoods, an engaging calendar of events and beautiful natural attractions – we really do have it all.”
Western Melbourne Tourism executive officer Richard Ponsford, who has led this project, said the new platform fills an important gap.
“Until now the west has not had a strong unified destination brand story. Love Westside is the first dedicated platform that showcases the region to visitors, investors, and locals alike. It provides Melbourne’s west with a strong consumer voice and a springboard for future growth,” Mr Ponsford said.
“We are thrilled with Love Westside and strongly encourage both locals and visitors to jump on and have a look and discover the many stories of Melbourne’s westside – a different side of Melbourne.”
Details: lovewestside.com.au
