Western suburbs residents are the top online shoppers in Australia.
The latest Australia Post eCommerce figures showed Point Cook had the greatest volume of eCommerce across the country, in the year to December, followed by Towoomba and Mackay in Queensland.
According to the data, Point Cook online shoppers made the most number of purchases from variety stores, fashion, homewares and appliances and ordered the second highest number of health and beauty products, hobbies and recreational goods.
Figures revealed that more than 75 per cent of households in Point Cook shopped online at some point in 2018.
Nationwide, the total online spend in 2018 topped $27.5 billion, up 24 per cent on the year before.
Australia Post parcels and express services general manager Ben Franzi said the annual report
, Inside Australian Online Shopping, provided an overview of Australia’s eCommerce market with key insights into who is shopping online, and what they are buying.
“Australians are getting online … and changing the face of shopping,” Mr Franzi said.
“They are also expecting faster service and delivery – with next day deliveries growing by 31.7 per cent, with more than 62 per cent of these fashion-related purchases.”
He said online goods made up 10 per cent of total retail last year.
Hoppers Crossing online shoppers ranked seventh overall for the volume of purchases made last year. The suburb’s shoppers made the fourth highest number of purchases from variety stores, and also favoured fashion and homewares and appliances.
