Bacchus Marsh author Matt Romania has a strong connection to his local area and has just had his new book – ‘Heart & Soul of Marketing’ – published. Oscar Parry spoke with Matt about his new book, and what he enjoys most about living in the region.
What is your connection to Bacchus Marsh?
I’ve lived in the area for over a decade now, and it’s where my partner and I are raising our family. When we first arrived from the inner-west, I started volunteering with the Bacchus Marsh Tourism Association, the Strawberries & Cherries Festival and Laurels Education and Training. These experiences helped me connect with others and understand more about the incredible work being done quietly across the region – in local events, tourism, education and community development. That early involvement gave me a sense of purpose and direction, and it’s influenced everything I’ve done since – including the work that led to my new book, Heart & Soul of Marketing.
What do you like about where you live?
Fresh fruit and good coffee is the easy answer – and Bacchus Marsh does both very well – but beyond that, what I really appreciate is the community-led activity happening across Moorabool. There are so many causes, groups, and initiatives doing meaningful work, often behind the scenes and without much fanfare. Whether it’s food support, creative arts, sustainability, or social inclusion, there’s this constant current of grassroots action that makes the region feel alive and generous. It’s a place where people step up – and there’s always an opportunity to get involved if you’re looking for it.
Please tell us a bit about your book Heart & Soul of Marketing and the story behind writing the book.
Heart & Soul of Marketing is a guide for people working in local charities and community groups – especially those without a marketing background. It’s built around a simple, flexible framework that helps teams share their message, connect with supporters and avoid burnout. I wrote it because I kept seeing the same struggles come up: limited time, tight budgets, and a lack of clarity around how to talk about the work.
This isn’t a typical ‘marketing book’ – it’s practical, kind, and made to be used by people who care deeply but feel stretched. It’s full of real-world tools, ideas and strategies that can actually be applied, even if you’re wearing ten hats. You can find it at heartsoulmarketing.com – or send me a message there if you’d like to connect.
What, if anything, would you change about where you live?
It’s a beautiful place to live, but like any growing region, there are challenges. I’d love to see even more support for local volunteers and grassroots initiatives – they’re often doing the heavy lifting with limited resources. At the same time, I know how much effort is already being poured in by local groups and council, so it’s not a criticism – more of a hopeful nudge. The appetite and potential are here, and I think we’re just scratching the surface of what’s possible.
What do you feel is the importance of grassroot community groups?
Grassroots groups are vital. They’re where local change begins – with people who know their community and are willing to take action. Volunteering has shaped every part of my professional journey, and it started with a simple decision to help out. It gave me direction, confidence, and a deep respect for what can be achieved when people come together around a cause. Groups like these don’t just deliver services – they create connection, build trust, and foster resilience. Volunteering Victoria outlines so many benefits, from building new friendships and gaining experience, to improving mental health and enjoying new challenges.
For areas like Moorabool, those outcomes ripple out in powerful ways. Supporting grassroots groups isn’t just nice – it’s essential if we want strong, connected, future-ready communities.
