Melton businesses are being called on to enlist in a campaign to encourage residents to shop locally.
Some businesses are already involved in the co-operative fuel discount program that rewards customers for using small businesses.
Morgan’s IGA Supermarkets managing director Neal Morgan describes the program as being the independent, small business equivalent of those run by major chains.
“But it’s better,” he said.
The scheme seeks to beat chain stores at their own game by making the fuel discount cumulative, instead of a set amount per litre, and able to be redeemed after purchases at all fuel outlets.
The discount accumulates with transactions at any participating local store.
“We’re trying to get other retailers on board,” Mr Morgan said.
“Any small business can get on board and add their own discount.”
Morgan’s IGA supermarket and liquor and The Photo Place are local businesses currently involved in the scheme.
The discount program is administered by EasyFuel, a family business that works to promote local businesses in regions across Australia.
