An extra $1 million will go towards Women’s Health Victoria’s shEqual campaign to combat sexism, the objectification of women and gender inequality within advertising, the state government has announced.
A Women’s Health Victoria survey of about 600 advertising industry professionals discovered more than 30 per cent of industry staffers hesitate to call out sexist or stereotypical content or portrayals of women in advertising due to fears of negative consequences.
Women’s Health Victoria chief executive Dianne Hill said the shEqual campaign is leading to more diverse and positive depictions of women and girls in advertisements across the state.
“We know we need to create culture change, and we’re excited to continue that work with this investment, to embed lasting change across the industry,” she said.
Details: shequal.com.au
