Australia’s generous blood and plasma donors will become easier to identify with Australian Red Cross Lifeblood permanently replacing its white arm bandages with branded red bandages.
The move is backed by research which shows that applying a branded bandage after a blood donation is an effective way to identify blood donors, with wearers perceived to be generous, altruistic and moral.
Lifeblood acting chief executive Cath Stone said that the organisation hopes the new branded bandages will promote discussions about blood donations and encourage more people to become blood and plasma donors.
“A new blood donor is needed every five minutes in Australia, and that means we need people talking and thinking about blood and plasma donation and encouraging each other to roll up their sleeves,” Ms Stone said.
“We know that branded post-donation bandages are a great way to start conversations and boost awareness about blood donation.
“Our generous donors are some of our biggest advocates.
“Research has also shown that people who wear branded donation bandages are perceived by others to be generous, warm, healthy and altruistic.”
Lifeblood needs more than 1.7 million donations every year to meet the demand for blood and blood products, which is at a 12-year high, including for patients undergoing surgery and cancer treatment, as well as for trauma events and women in childbirth.
Lifeblood’s inaugural branded bandage features the organisation’s ‘Life is the Reason’ campaign tag line.
Launched in September last year, the Life is the Reason campaign was created to encourage 100,000 new donors a year to find their reason to donate and meet the ongoing need for blood.
A Life is the Reason hub where donors can submit their reasons for donating has already received more than 12,000 responses.
A recent analysis revealed the most common reason people donate is to help others.
Other top reasons include ‘because I can, to ‘give back’, to ‘save lives’ and ‘because it feels good to help others’.
For others, it’s simply for the ‘party pies’.
To book a donation, call 13 14 95, visit lifeblood.com.au or download the Donate Blood App.
