Paul Kelly knows all about the struggles of keeping a small business afloat while chain-store companies move in.
The Bacchus Marsh resident has been operating Satellite City Furniture & Bedding in Melton for 23 years and has witnessed a decrease in shoppers.
But Mr Kelly said shopping locally offered all sorts of benefits to the community.
“By shopping at a small business, you’ll be helping a family and keeping employment local,” he said.
“We’ll get everything people are after if they come to us.”
Mr Kelly has furnished thousands of homes in the past two decades, sponsored local sports clubs, provided free delivery and assembled furniture for the elderly.
But his efforts can be overshadowed by stores stocking cheaper and lesser-quality products.
Earlier this month, Melton council launched its Venture Melton campaign to highlight the advantages of supporting local businesses.
The campaign showcases business opportunities in Melton by providing information on the city’s infrastructure, employment profile, economy and lifestyle.
Council economic development and advocacy acting manager Tennille Bradley said the council was focused on attracting businesses to the municipality and supporting existing businesses.
“The Venture Melton program allows council to highlight the comparative advantages of doing business here,” Ms Bradley said.
Small Business Day is on Saturday, October 4.
Satellite City Furniture & Bedding: call 9743 6205
