Nobody likes nursing a beer, but buying a pint today to drink later could save your local haunt.
Carlton and United Breweries have teamed up with the Australian Hotels Association to launch the ‘For the Love of Your Local’ campaign.
Locals then nominate their participating local establishment and buy a pint of Carlton Draught.
The cash goes to the venue immediately and Carlton & United then matches the purchase with a free pint, meaning people get two pints for the price of one when their local re-opens.
Carlton and United Breweries chief executive Peter Filipovic said it was a gesture to help keep a great Australian tradition alive.
“Some venues are facing the prospect of never opening their doors again if they don’t get cash flow. It is an unprecedented challenge, not even during the world wars or the Depression did the pubs close,” he said.
“But we know Australians want pubs and clubs to keep their place at the heart of many local communities once this crisis is over. So if you love your local, or just want to help save the great Aussie tradition of going to the pub, buy a pint of beer in their hour of need.”
For the Love of Your Local is running across the country and numerous establishments across the west including Brimbank and Melton are taking part.
More than 10,000 venues, which employ many of the nation’s one million hospitality employees, have been forced to call last drinks for now.
To buy a pint and view participating pubs visit: https://loveofyourlocal.com.au
