Coles Group has launched it’s annual national winter appeal to support the growing number of Australians impacted by the rising cost of living.
The company has partnered with major food rescue group SecondBite.
This winter, Coles shoppers can help support Aussies in need by purchasing a $2 donation card at the supermarket checkout until Tuesday, July 5 or making a donation at Liquorland, Vintage Cellars or First Choice Liquor Market stores until Tuesday, July 12.
Amid a spike in demand for food relief this winter, SecondBite’s research revealed its agencies are experiencing a marked increase in requests for support particularly among individuals and families in stable employment, who have not previously required food assistance.
All funds raised from this year’s Coles Winter Appeal will go to SecondBite so they can continue their essential work of rescuing and delivering unsold edible food to over 1400 community organisations which provide food relief across the country in the form of cooked meals, food hampers and community pantries.
SecondBite CEO Steve Clifford said the extraordinary demand for food relief highlighted that anyone could find themselves requiring food support given adverse circumstances.
“This year we’re seeing layer upon layer of need as individuals and families, who have previously been able to support themselves are now wondering where their next meal will come from.”
