Christmas appeal launched

The Kmart wishing tree appeal is back for another year. (Supplied)

Ewen McRae

Kmart has launched its annual Wishing Tree Appeal with The Salvation Army earlier than ever before to support the increased demand of Australians in need, following a challenging year.

Now in its 33rd year, the appeal is Australia’s largest and longest-running Christmas gift collection appeal delivering more than eight million gifts to date.

Kmart retail director John Gualtieri said with a year hit hard by bushfires and the global pandemic, starting the appeal early made sense.

“This year, we are launching the Kmart Wishing Tree Appeal early because we know many families will be bracing for a different kind of Christmas following the impacts of COVID-19 and the devastation of the Australian bushfires earlier this year,” Mr Gualtieri said.

“At Kmart Australia, we have a responsibility to care for and support the community in which we operate.

“Working with our long-standing partner, The Salvation Army, we have an opportunity to make a difference thanks to the generosity of Australians who contribute what they can.

“We are asking the community to give a small gift with a big heart, because a little thought can go a long way.”

There are three ways for people to support the appeal: choose a practical gift that will go beyond Christmas time and leave it under the Wishing Tree in-store at Kmart; when shopping in-store click the Wishing Tree logo on the self-serve checkout to add to a transaction or drop a gold coin into a collection box at the registers; or donate online by scanning a Wishing Tree QR code that will be found in-store at Kmart or via the appeal’s website.


Ewen McRae